Expert in traditional SEO, AEO and content that ranks
I´m Grisel Rebeca Arveláez P., Focus SEO founder. I have more than 10 years in the SEO Marketing industry and +20 in the Spanish-language publishing market. Every day I work as SEO director at Cuántica Agency, Mexico. And, also, I collaborate on other similar projects in Latam and the United States.
With over 10 years of experience in creating effective SEO strategies, my expertise lies in SEO optimization using LLM and Answer Engine Optimization (AEO). I work in both Spanish and English, tailoring my approach to meet my clients’ needs. I prioritize understanding search intent and use analysis and innovative techniques to drive highly qualified organic traffic, targeting specific buyer personas and goals.
I have experience in many areas. These include wellness, tourism (car rental), cryptocurrency, and research technology. I also have experience in pastry, restaurants, and cooking schools for children. Additionally, I have worked with exhibition fairs, art galleries, and museums. My background includes finance, holistic health, automotive, engineering, and energy, among others.
Multi-geographical and multi-disciplinary experience
I manage projects in local SEO and International SEO for Cuántica Agency (Mexico), Deuslink Software (USA) and RedStamp Media (Costa Rica), so my strategies have global impact. I base my work in more than 20 years in the publishing world, working as curator of arts and in gender studies. I also apply artificial intelligence to innovate in the generation of SEO content and strategies.
What do I do as a SEO consultant?
AI-powered integrated SEO strategies
- I guide companies through group sessions on how to carry out their SEO strategy and achieve measurable results.
- Design and execute SEO + PPC campaigns that combine technical optimization with efficient content creation, applying principles of SEO LLM and AEO.
- I lead multidisciplinary teams to deliver effective and timely results.
- I perform technical SEO audits, on-page and off-page, focused on improving visibility in search engines and AI assistants.
- Development content clustering. These are original and optimized with advanced AI tools, aligned with search intention and user experience.
- I use strategic copywriting to increase engagement and retention, adapting the message to every audience.
- I manage projects quickly, maintaining constant communication with stakeholders.
Tools and methodologies
I´m an expert in Semrush, Ahrefs, Screaming Frog, Google Search Console, Ubersuggest, Asana and Trello. In fact, I promote my strategies with Google platforms for SEO and ads, along with artificial intelligence for content and advanced analytics.
Training and professional development
- Bachelor of Art History (UCV)
- Master in Gender Studies (UCV)
- Specialized courses in SEMrush, SEO, Leadership, Content Marketing, Digital Strategy, and Mindfulness (Paramita Group, Spain).
- Continuous training in the latest tools and trends SEO LLM and AEO.
Contact
I am available for inquiries, collaborations and projects:
- Email: gris@focusseo.mx
- Phone: +52 446 101 5560
Focus Seo Blog
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At En Focus SEO, we work with a data-driven approach, where every decision is based on the analysis of real data. We turn information into content strategies and SEO architecture that AI and Google recognize as authoritative.
Focus SEO was founded by Gris Arveláez. She is an SEO expert with over 10 years of experience in digital marketing and 20 years in writing and content creation. She leads international strategies that combine data analysis, artificial intelligence, and creativity.
We use AI to analyze search patterns, generate semantically optimized content, and detect positioning opportunities that align with Google algorithms and other search artificial intelligences.
Although Focus SEO is based in Mexico, we work with brands from Latin America, the United States, and Europe. We develop international SEO strategies tailored to each market and type of audience.
We collaborate with companies, startups, SaaS, e-commerce, and personal projects that seek to scale their organic visibility and build digital authority through SEO and strategic content.